Unlike paid campaigns, seeding is about organic exposure, and the content is shared naturally from the influencers, which means it comes across as more authentic, relatable, and trustworthy to the audience than a scripted promotional piece.

By choosing influencers who match the niche content, audience demographics, engagement rate, and style, we ensure that your product reaches the right audience through creators that share your brand identity.

Seeding campaigns work best for new products, new markets, and for brands that are trying to create awareness, credibility, and natural buzz without spending a ton on paid advertising.

As influencers share content based on their own experience, we maximise the chances of it by choosing the right influencers and ensuring a positive product experience.

We monitor metrics like reach, impressions, engagement, mentions, audience reactions, etc., to measure campaign performance and gauge audience reactions to your product.

Initial results can be seen in days, and the effect ramps up over the course of a couple of weeks as more creators share content and more audiences engage with it organically.